Don't forget about your personal brand!

Introduction

As an entrepreneur, you wear many hats. You’re the CEO, the CFO, the janitor, and everything in between. So it’s no surprise that you might not have the time or resources to do it all when it comes to marketing your business. That’s where personal branding comes in. By growing your personal brand on social media, you can reach a wider audience and promote your business more effectively—all while building trust with potential customers.

Let's talk about Gary Vaynerchuk (or Gary Vee) for a minute. Gary is at the forefront of social media marketing and leading one of the biggest marketing agencies in the world, VaynerMedia. However, with all of his success, there isn't a day that goes by that I don't see content from him; whether it be on TikTok, Twitter, Instagram, Discord, Facebook or some other new platform, he is constantly grinding away. Every move he makes is calculated and has reasoning behind it. Why is he working so hard on building his brand?

"If you're not using social media to build your personal brand, you're missing out on one of the most powerful marketing tools available." -Gary Vaynerchuk

Your personal brand matters and it doesn't stop mattering when you are at the peak of your career. Let's dive into three reasons why you need to grow your personal brand on social media.

1. You’ll Reach a Wider Audience

In today's business world, personal branding is essential to success. When you grow your personal brand on social media, you’ll be able to reach a wider audience than you would if you were just relying on traditional marketing methods. And because social media is so interactive, you’ll be able to engage with your audience and build relationships with potential customers worldwide.

Mark Zuckerberg, CEO of Meta (Facebook), was recently on The Joe Rogan Experience podcast and briefly discussed how the algorithm promotes content. The more positive your followers, connections, and friends engage, the more your post appears in front of others. Just think if 5 of your followers like, comment, share, or retweet something of yours and get it in front of their network, how quickly that can grow and how quickly your reach expands.

2. You’ll Build Trust With Your Audience

People do business with people they know, like, and trust. It is extremely important to be yourself when you start building your personal brand. It is much easier to relate to someone who is authentic. When you are authentic, people can trust you and your message. Being honest and transparent will set you apart from others in your industry and will help you build a loyal following. By growing your personal brand on social media, you’ll be able to build trust with your audience by sharing your expert knowledge and insights about your industry. As people get to know, like, and trust you, they’ll be more likely to do business with you when they need your products or services.

3. You’ll Differentiate Yourself From Your Competition

No two businesses are the same, but it’s easy for businesses to blend together in today's world. With so many businesses offering similar products and services, it can be hard to stand out from the crowd. But if you have a strong personal brand, you’ll be able to differentiate yourself from your competition. When you grow your brand on social media, you’ll be able to share your unique story and connect with your audience on a personal level. By doing this, you’ll be able to create a loyal following of people who are passionate about your brand.

4. You can Promote Your Business More Effectively

When you use social media to promote your business, you can reach a larger audience more effectively than if you were just relying on word-of-mouth marketing. And because social media is so interactive, you can engage with potential customers and answer their questions in real-time, which means they’re more likely to buy from you when they’re ready to make a purchase.

Conclusion

Now is the time to start if you’re not already growing your personal brand on social media. By building a strong personal brand on social media, you’ll be able to reach a wider audience, build trust with potential customers, and promote your business more effectively—all of which will help you grow your business and achieve your long-term goals.